A lot of apps are entering the market in today’s world that is basically ruled by smartphones, and who knows which one is going to go viral and get a lot of downloads. Social media ones have a lot of downloads, but only the most popular, and betting on a newly-come social media app doesn’t sound like the best idea. The other category of apps that is prone to going viral is gaming apps, with big hits like 2012’s Angry Birds and 2014’s Candy Crush. The first one even got its own movie – so you’d imagine how much money the investors got with Angry Birds. King Digital Entertainment has gotten out on the market 4 types of the Candy Crush game and all of them are doing great.

Most people say Pokemon Go is this year’s star app, and we know it has many downloads, but let’s hear what Anthony Glomski, who is the founder of an LA company called AG Asset Advisory, you might think that investing in this game wasn’t the right choice when it first arrived on the market. "I know there's a lot of excitement around Pokemon, so I don't want to rain on the parade. But in the app world it's important to understand that space is dominated by VCs [venture capitalists]. If you look at those guys, it's not unlike them to make 10 investments and lose money or break even on six or seven of them. You are dealing with the best and brightest people in the tech and app market." 
Related blog: 6 Easy Steps to Get Funding for Your App Startup
Dan Ward, CCO at Detroit Labs, also tells out a little bit about apps and how you should choose them: "Apps have been a thing for so long. It's where people go to get information and where people tend to search if something is happening. Only a few companies are making it in this blockbuster environment. There's a little bit of science to it, and at the end of the day, it's just like a movie. If people don't like it, they don't see it." He also points out that if you’re looking to invest, you’re better off trying to invest in a big company that has had success before and somehow understands better what the user wants. He gives as an example Supercell, which has under its belt the famous Angry Birds we were talking about earlier, as well as current favorites in the App Store Rovio and Clash of Clans.

We believe Ward’s point of view is one very honest to reality, because investing in an app could be very rewarding, but it’s also like playing Russian roulette. You’ll never know what you’ll get, you can only hope everything goes okay. But, hey, if you’re looking to invest in an app, here’s some tips on how you can get the best results:

1. Apps that allow third parties
You’d never think such a small thing makes a difference, but, actually, users appreciate having the option of working with other apps. Mainly, you’ll see apps that allow you to share a score, or a picture, etc. on social media platforms. This does not only please the customer, but it also gives the app a little more promotion via social media.

2. Trends are also very important
A definition of the word marketing says that you need to have the right product, at the right time, at the right place and in the right quantity. This definition can be applied to mobile apps as well, because if you’re onto what is the trend worldwide at the moment, you can invest in the right apps. Messaging apps are very popular because they allow people to be closer together…without actually looking at each other. You can even shop in this sort of apps, so, for now, they are very popular among people.

People also love food and drinks apps, be it a social media type where you can ‘show off’ what you’re eating, or get recipes, or even get the location of restaurants near you. These are the safe bets. But let’s look a little bit at Pokemon Go. This game got very popular fast, because it relied on people’s nostalgia. The cartoon was spread worldwide, so millennials now feel nostalgic when they hear about it. An app that resembled the old games of Pokemon blew everyone’s mind. But investors didn’t predict the success this app will have, so there are examples of unpredictable outcomes.

After all, no one knows the future. There are a lot of trained investors that know probabilities and a lot of other helpful things, but after all, humans are unpredictable. They might ‘fall in the trap’ of an app, finding it appealing, or they could completely ignore it, even if you think it’s the coolest app in the App Store. Don’t forget to take a look at trends and try not to venture in newly come companies.