Think of popular mobile apps that broke big recently. Chances are they’re built for consumers. On the flip side of the coin, some of the most useful apps are the ones designed for businesses. In fact, the impression that only B2C mobile applications are popular is losing ground in recent times. B2B apps are getting equal traction as B2C mobile apps, with more and more organizations encouraging their workforce to use marketplace apps like EchoSign, Evernote for Business, Visually, Dropbox for Teams, etc.

Another approach that many businesses take is building custom mobile apps, tailor-made to meet their core business needs– enable the employees to access information on demand, bridge the gap between sales team and end users, or productivity enhancement tools. These made-to-order apps provide an opportunity to create one-of-a-kind tools that perform exclusive functions, cater to the business it was built for, and offer unique solutions that include improving existing processes and workflows. On the contrary, Off-the-Shelf Mobile Apps or OSMAs, which are pre-built apps that enterprises tie into existing systems, cannot offer similar advantages despite being popular.

Pre-built apps or OSMAs are ideal solutions when immediacy and urgency outweigh other considerations. On the other hand, what makes custom-built mobile apps more attractive is their ability to tailor the application to a particular audience segment rather than trying to cater to too many groups and their unique requirements. Therefore, it goes without saying that custom-made apps are high in demand in recent times. Studies highlight that the major benefits of custom apps for business are increased productivity, improved efficiency and the ability to work remotely. Thus, more and more companies are using custom mobile apps to for sales support, communication, data access and to gain competitive edge.

Key Benefits of Creating Custom Mobile Apps for Your Business

Nowadays, businesses of all kinds and size, from small-and-mid-sized companies to big multi-nationals are harnessing the potential of custom business apps as it helps to increase productivity and stay competitive. To help you with your decision – whether or not custom mobile apps are good option for your enterprise – here are some advantages that you should take into consideration.
  • Improves Business Efficiency: Custom apps are specifically tailor made keeping core business requirements in mind. It can be built to perform diverse functions, which eliminates the need of using multiple apps to get a job done. On the other hand, the apps can provide your team access to critical information at the right time and at the right place, improving efficiency and deliverability. CMAs can be tailored to suit your working style or specific goals, which helps improve employee productivity and in turn, results into better business ROI.
  • High Scalability: Off-the-shelf apps are typically designed to handle limited resources and processes. So, in a scenario where your business is growing, such applications may not be able to meet your needs as per expectations. On the other hand, custom-made apps, as the name suggests, are made to order, i.e. they are built only for specific functions or processes and can be easily scaled up when needed.
  • High Security: When it comes to protecting business-critical information, using OSMAs are highly not recommended. Unlike what is promised, they may not have effective security features, which may put your data to risk. When you build a custom app, designed exclusively for your business or team, it can reinforce the data security system as critical security measures will be taken into consideration during app development. Since complete control of the app lies with you, and not any other unknown app developer, you can rest assured that your data is safe.
  • Provides Real-Time Access: Gone are the days of managing business from the comfort of your air-conditioned office. Today is the era of mobile workforce, of digitalization! People are constantly on the move, but still connected via the World Wide Web. And in such a scenario, it is highly imperative to access business-critical information remotely, at any time and at any place. Having a custom app for your business means you can easily synchronize your Smartphone with your desktop computer and access business intranet, work documents, calendar, tasks, etc. Moreover, your sales team can use it as a powerful tool to promote your brand, make presentations to clients, get price quotations, and much more, on the go. To put it simple, no more waiting time to get a deal closed!
Custom Mobile App Development for Businesses – Factors to Consider

Rapidly changing market scenario, diverse mobile platforms, and the demand for fast turnaround make it important that custom-made apps are well-thought of before implemented. Some vital factors to consider are improved efficiency, time to market, impressive UI/UX, data security, data synchronization, battery life, multiple network compatibility, and streamlined communication channel.

Latest Trends in Custom Mobile App Development

From Bring Your Own Device (BYOD) to Build Your Own App (BYOA), businesses have traveled a long journey to embrace digitalization and information technology to improve efficiency and boost revenues. While the latter gives your employees the freedom to use cutting-edge apps to improve their productivity, it is considered a major security threat.

As such, custom mobile application development has seen exceptional growth among businesses with increasing number of employees using Smartphones. Some of the most popular trends in custom-made mobile apps for business include responsive designs, Internet of Things, social media integration, cloud-based apps, app analytics and big data, beacon technology, wearables, payment gateways and near field communication.

Conclusion
Delightfully, latest platform offerings allow enterprises to create custom apps without breaking the bank. Effective planning can yield greater efficiency and productivity sooner than you might think.